Privacy Poolicy

Learn how we collect, use, and protect your personal data.

Last updated: June 2026

New Shoes respects your privacy and protects your personal data. This Privacy Policy explains how we collect, use, store, share, and protect information from users who visit newshoes.com.br, contact us, or interact with our campaigns and digital channels.

By browsing our website, filling out forms, or accepting cookies, you agree to the terms of this Policy, as applicable.

1. Who we are

Legal name: A Lavanderia do Tenis Franchising Ltda.

Trading name: New Shoes

CNPJ: 53.276.105/0001-34

2. What data we collect

• Name
• Email

• Phone number

• City and address (when necessary)

• Information submitted through forms

• Browsing data (IP, pages visited, time spent, browser, device)

• Cookies and similar identifiers

• Interaction data from ads and campaigns

3. How we use the data

• Respond to messages and requests
• Send quotes and information

• Provide customer support

• Improve the website and user experience

• Analyze campaigns and ads

• Run marketing and remarketing

• Fulfill legal obligations

• Prevent fraud and abuse

4. Legal basis for processing

• Data subject's consent
• Execution of procedures related to customer service

• Legitimate interest

• Compliance with legal or regulatory obligations

• Regular exercise of rights

5. Data sharing

We may share data with:

• Technology and hosting providers
• Marketing and automation tools

• Platforms such as Google and Meta

• CRM and email marketing systems

• Public authorities, when required by law

6. Cookies and tracking technologies

We use cookies and similar technologies to ensure website functionality, improve browsing, measure performance, and display relevant ads.

You can manage cookies in your browser. Non-essential cookies depend on your consent.

7. Storage and security

We adopt technical and administrative measures to protect your data against unauthorized access, loss, or improper alteration.

Data is stored only as long as necessary, respecting legal and regulatory obligations.

8. Data subject rights

• Confirmation of and access to data
• Data correction

• Anonymization or deletion

• Portability

• Information about sharing

• Consent withdrawal

To exercise your rights, contact us at: privacidade@newshoes.com.br

9. Marketing communications

We may send promotional communications via email, WhatsApp, or other channels, always respecting the appropriate legal basis.

You may unsubscribe at any time through the opt-out link or by contacting us directly.

10. Third-party links

Our website may contain external links. We are not responsible for the privacy policies of third parties.

11. Changes to this policy

This Policy may be updated at any time. The most recent version will always be available on this page.

12. Contact

If you have any questions, please contact us at:
sac@newshoes.com.br