Brasil — SP — Barueri
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Barueri

Business hoursMon–Fri 9h–18h · Sat 9h–13h
Call the store+55 (11) 98912-4265Follow on Instagram@newshoes.alphaville
Get in touch
HOW IT WORKS

We make yoour sneakers look like neew again.

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01 · DROP OFF

No appointment. Just walk in.

No need to book a time: drop by the unit and our specialist evaluates your sneakers on the spot, identifies what each pair needs and suggests the right services. Rather not leave home? Some units also offer pickup & delivery — check if yours does.

No appointmentOn-the-spot assessmentYou approve firstPickup & delivery (check availability)
02 · SECURE PROCESS

Expert care, tracked end to end.

On arrival we log your sneakers' condition in a check-in report with photos. Cleaning uses exclusive equipment and in-house products — and you get notifications at the key milestones (service confirmed, ready for pickup), with a check-out report at the end.

Check-in & check-out reportPhoto recordNotifications at key milestones
03 · PICK UP

Fast turnaround — sometimes same day.

Cleaning is ready in up to 5 business days. In a hurry? Express delivers in 24h or even the same day, subject to the unit's availability. Painting services may take a little longer.

Express: 24h or same dayCleaning: up to 5 business daysPainting: extended timeline
São Paulo - Alphaville
Renewing your favorite sneakers.
TRUST

Numbeers that speak foor themselves.

67+
units
52
cities
5
countries
New Shoes Network
awards
ABF

Member of the Brazilian Franchising Association.

Scale Awards 2025

Most innovative franchise in Brazil.

PEGN 2026

Best Franchises in Brazil.

SERVICES

We takee care of yoour sneakers froom start to finish.

Every service has a fixed price — no surprises.

Deep cleaning
BeforeAfter

Deep cleeaning

Deep cleaning with active foam — upper, midsole and laces.

Repainting
BeforeAfter

Reepainting

Color recovery and mark coverage on leather and suede.

Waterproofing

Waterproofing

A protective layer that repels water and dirt without altering the material.

De-yellowing
BeforeAfter

De-yellowing

Reversing yellowing on soles, midsoles and boost with UV light.

IN ACTION

Thee process in actioon.

See how we transform sneakers at every step.

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