Become a franchisee of the world's largest sneaker care network.
Proprietary technology, exclusive products and a lean, recurring business model with a strong sustainable footprint. New Shoes has built a new business segment — and you can be the first to get there.
A brand in international eexpansion
Born in Brazil, New Shoes already operates across Latin America and is expanding rapidly into the United States.
units in operation
cities
countries · 2 continents
Every point on the map is a real store. Click and see for yourself.
Expansion goal: 100 units in 2027 with quality: every candidate is evaluated to validate their fit with the business.
The right mooment for a neew category.
For decades, sneakers were disposable items. Today they are an asset, an identity and a lifestyle. Sneaker culture created a consumer willing to invest in conservation, restoration and customization — and almost no one serves this market professionally and in a standardized way.
franchising in Brazil / year
global sneaker market by 2030 (CAGR ~5%)
Businesses focused on conscious consumption will gain market share
New Shoes was born to lead this transformation.
It's noot just cleaning sneakeers, it's a complete ecoosystem.
It's the integration of these elements that sustains the network's leadership.
In-house products
Exclusive New Shoes formulas, with standardized results at any unit.
Proprietary management software
Operations, sales and metrics in one place.
Full support
Support across every area of the operation.
Validated method
Processes that turn an artisanal service into a scalable operation.
A structured operatioon, with high recurrence.
60–80 m² store
High profitability potential
Proprietary management system
Exclusive products
Deep, specialized cleaning
Yellowing removal
Waterproofing
Painting
Laces
Insoles
Accessories
Yoour capital, well inveested.
The estimated investment includes the franchise fee, machinery, commercial location build-out and working capital.
5% Royalties
3% Advertising
New Shoes purchasing hub
Lower logistics costs.
Profitability of 20% to 30%
Estimated payback of 24 months
Reeal training and support.
Setup
Full guidance across every aspect, all the way to your grand opening.
Training
Training in management, marketing, sales, operations and the system.
Marketing
Ongoing consulting and support for better local performance.
Technology
An exclusive management system, tailor-made to the franchisee's needs.
Consulting
Strategic and management consulting for sharper, more confident decisions.
What oour franchisees say
Knowing how satisfied our franchisees are is essential to your decision.
Since our store opened, demand has surprised us in the best way. There's a far bigger market than we imagined for specialized sneaker cleaning and restoration, which gave us confidence in the business model from day one. Another major differentiator is the franchisor's support, always available to help quickly with day-to-day needs, offering guidance and backing whenever necessary. That makes all the difference for anyone building a business and looking to grow with confidence.
Cleber and Fernanda
New Shoes Buritis and New Shoes Savassi
Belo Horizonte · MG
I'm extremely grateful that I chose to build a business alongside New Shoes. As this was my first experience as an entrepreneur, I was looking for a franchise that offered a differentiated service and quality support — and that's exactly what I found. Since opening the Recife location, the results have been very positive. The store won over a large volume of customers, built a loyal following and became a reference in the region, proving the strength of the brand and the quality of the services offered. Another major differentiator is the franchisor's fast, specialized support, which has always been there to guide and back our growth. Combined with the brand's values and its commitment to excellence, this makes New Shoes a partner I trust completely. If I could go back in time, I'd make the same choice without hesitating.
Tiago Lubambo
New Shoes Casa Forte and New Shoes Boa Viagem (coming soon)
Recife · PE
Recognitioon that builds trust.
More than awards: the validation of a model in full expansion.
Scale Awards 2025
Most innovative franchise in Brazil
Pequenas Empresas & Grandes Negócios 2026
Best Franchises in Brazil
ABF
Approved by ABF
Your joourney to opeening your New Shooes.
From the first conversation to the grand opening.
Getting to know New Shoes
First contact and a walkthrough of the model.
Receiving the COF
The full document, at least 10 days before any decision.
Profile review and approval
We assess your profile and your region of interest.
Signing the Franchise Agreement
Welcome and initial guidance for the franchisee.
Location analysis and approval
Rollout intelligence and geomarketing to define the best location.
Getting to work
Design, construction and unit setup.
Grand opening
Assisted launch with the training team on-site.
Ongoing support
Close support from the very first day of operation.
Do yoou have the New Shoees profile?
Investment capital starting at R$ 245,000
An entrepreneurial profile, hands-on in the work
Comfortable with technology and the digital world
A collaborative mindset, open to new knowledge
U.S. Franchisee Disclosure
This page is not an offer to sell a franchise. A New Shoes franchise is offered solely by means of a Franchise Disclosure Document (FDD). Any information about financial performance is presented only in Item 19 of the FDD, which you will receive before you make any commitment.
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Become a franchisee of the world's largest sneaker-laundry network.